SACS Reaffirmation
| Objective | MKT-Comparison With Aspirant Schools | |
| Marketing students will be as satisfied with the level of instruction they received as those students who attended six aspirant schools. Associated Goals: Marketing Student Satisfaction |
| Indicator | MKT-Educational Benchmarking Inc.- Undergraduate Business Exit Assessment Opinions of Marketing student on the Educational Benchmarking Inc - Undergraduate Business Exit Assessment. |
| Criteria | Marketing Comparison The Marketing program mean will be no greater than .5 below the six aspirant school comparison group mean. |
| Finding | Marketing Program The Marketing mean was greater than the six aspirant school comparison group. |
| Action | MKT-Higher Caliber Assessment Tools We are pleased with the findings and will continue to measure the perceptions of our students. |
| Objective | Collect And Interpret Market Research Data | |
| Students who complete the BBA in Marketing will be able to communicate research needs to a professional researcher, evaluate a research report, and collect and interpret their own research data. 472 Associated Goals: Marketing: A Broad Base Knowledge |
| Indicator | Marketing Research Pre-Test, Post-Test, And Rubric Assessment will be made using pre-test and post-test performance on communicating research needs, evaluating a research report, and collecting and interpreting their own research data. A rubric will be used to assess skill in collecting and interpreting research data. 472 |
| Criteria | Marketing Research: Improvement on Post-Test and Rubric Scores Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. Seventy five percent of Marketing majors will receive a score of at least acceptable on the Marketing Research rubric. 472 |
| Finding | Market Research Findings This objective was not assessed in 2007-08. |
| Action | MKT Research This objective should be assessed in 2008-2009. |
| Objective | Consumer Behavior Process | |
| Students who complete the BBA in Marketing will demonstrate knowledge of the consumer decision making process and the factors that influence consumer decision making. 378 Associated Goals: Marketing: A Broad Base Knowledge |
| Indicator | Consumer Behavior Pre-Test And Post-Test Assessment will be made using pre-test and post-test performance on the consumer decision making process and the factors that influence consumer decisions.. Embedded question will be used on each exam. 378 |
| Criteria | Consumer Behavior: Improvement on Post-Test Scores Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. Student performance on embedded questions is targeted at 75% correct. 378 |
| Finding | Consumer Behavior Findings This objective was not assessed in 2007-08. |
| Action | Consumer Behavior This objective should be assessed in 2008-2009. |
| Objective | Global Marketing | |
| Students who complete the BBA in Marketing will demonstrate knowledge of the global nature of business today and the forces shaping the evolution of the global market and the process of extending from domestic business operations into global markets. 471 Associated Goals: Marketing: A Broad Base Knowledge |
| Indicator | Global Marketing Pre-Test And Post-Test Assessment will be made using pre-test and post-test performance on the concepts related to the current state of international business and its development as well as the nature of taking a domestic business global. 471 |
| Criteria | Global Marketing: Improvement on Post-Test Scores Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. 471 |
| Finding | Global Marketing Findings Students averaged a 67% improvement over the pre-test. The class average on individual post-test questions is 74%. Please see attachment. |
| Action | Global MKT The criteria were not met. The faculty involved with this objective will investigate the criteria and performance. We will search for alternative ways to assess this objective. |
| Objective | Marketing Core Concepts And Principles | |
| 1) Students who complete the BBA in Marketing will demonstrate knowledge of the core concepts and principles of Marketing and the elements of the marketing mix. 371 Associated Goals: Marketing: A Broad Base Knowledge |
| Indicator | Marketing Pre-Test And Post-Test Assessment will be made using pre-test and post-test performance on concepts and principles, and on the elements of the marketing mix in MKT 371. |
| Criteria | Marketing: Improvement on Post-Test Scores Students will average at least a 50% improvement over the pre-test score. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. 371 |
| Finding | Marketing Core Concepts and Principles Findings Students averaged a 107% improvement over the pre-test. The class average on individual post-test questions is 74%. Please see attachment. |
| Action | MKT Concepts and Principles The criteria were not met. The faculty involved with this objective will investigate the criteria and performance. We will also search for alternative ways to assess this objective. |
| Objective | Strategic Marketing | |
| Students who complete the BBA in Marketing will demonstrate knowledge of the impact of strategic marketing decisions on the firm and marketing decision models currently found in practice. 473 Associated Goals: Marketing: A Broad Base Knowledge |
| Indicator | Strategic Marketing Pre-Test And Post-Test Assessment will be made using pre-test and post-test performance on the nature of strategic marketing decision making and the models used in practice. 473 |
| Criteria | Strategic Marketing: Improvement on Post-Test Scores Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. 473 |
| Finding | Strategic Marketing Findings This objective was not assessed in 2007-08. |
| Action | Strategic MKT This objective should be assessed in 2008-2009. |