SACS Reaffirmation
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Assessment : 2007 - 2008 : Educational Programs :
General Business Administration BBA
1 Goals 3 Objectives 4 Indicators 4 Criteria 4 Findings 4 Actions
GOAL: Capable Communicators And Decision Makers
| Objective | Decision-Making Competency | |
| The student will use analytical and problem solving skills to make business decisions. Associated Goals: Capable Communicators And Decision Makers |
| Indicator | Business Decision Making  General Business degree candidates will take the Texas Assessment of Critical Thinking Skills test in the required BAN232 class and again in the required MGT475 class. |
| Criteria | Analytical Evaluation The mean score on the TACTS critical thinking instrument for students in the senior level class will be statistically higher than the mean score for the student in the sophomore level class. |
| Finding | Critical Thinking Skills In the fall semester, 70 students (38 in the BAN232 class and 32 in the MGT475 class) were given the TACTS critical thinking instrument. The lower level students scored an average correct of 11.6 while the upperclassmen scored an average of 13.9. The mean scores are statistically different and consistent with previous years scores. |
Actions for Objective:
| Action | Critical Thinking Skills The TACTS critical thinking instrument will continue to be administered to students in both sophomore and senior level business core classes. The instrument continues to be evaluated in an effort to improve its reliability and validity. |
GOAL: Capable Communicators And Decision Makers
| Objective | Speaking Competency | |
| Students will be able to speak effectively before a group by connecting with the audience and organizing and presenting the topic accordingly. Associated Goals: Capable Communicators And Decision Makers |
| Indicator | Oral Presentation Students will give an oral presentation during the required GBA 389 course. |
| Criteria | Oral Rubric At least 80% of sampled students must meet expectations on the oral presentation rubrics. |
| Finding | Oral communication skills Of the students in the sample, 98% met or exceeded expectations. |
Actions for Objective:
| Action | Oral communication competency Continue to monitor effectiveness of rubric and revise when indicated. |
GOAL: Capable Communicators And Decision Makers
| Objective | Writing Competency | |
| Students will be able to compose effective business messages using accepted standards of English grammar and punctuation, sentence structure and paragraph design. Associated Goals: Capable Communicators And Decision Makers |
| Indicator | Written Communication General Business degree candidates will respond in writing to a series of business scenarios during the required GBA 389 coursework. |
| Criteria | Writing Assessment At least 80% of sampled students must meet expectations on the business communication rubrics. |
| Finding | Written Business Communication Capability Of the students in the selected sample, 94% met or exceeded the standards. |
| Indicator | Written Report Students will research a business topic and will write a well-developed, well-organized, and appropriately documented report during the required GBA 389 course. |
| Criteria | Report Rubric At least 80% of sampled students must meet expectations on the report evaluation rubrics. |
| Finding | Business Report Writing Of the students in the sample, 62% met or exceeded expectations. |
Actions for Objective:
| Action | Business Communications Written Report The assessment instrument proved to be unwieldy and too time intensive in the evaluation process. The instrument will be revised and will be administered during the 2008-2009 academic year. |
| Action | Written communications skills The assessment instrument proved to be unwieldy and too time intensive in the evaluation process. The instrument will be revised and will be administered during the 2008-2009 academic year. |