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Assessment : 2007 - 2008 : Educational Programs :
Art BFA (Advertising and Graphic Design)

4 Goals     7 Objectives     8 Indicators     8 Criteria     8 Findings     7 Actions

GOAL: Acquire Specific Knowledge

Objective Academic Success
Students will aquire knowledge in the language of design, principles and techniques, and commercial practice.
Associated Goals: Acquire Specific Knowledge

Indicator GPA
BFA Graphic Design students will maintain a 3.0 GPA overall, and a 3.0 GPA in all art couirses. Calculated GPAs are monitored for compliance with 3.0 GPA requrements.
Criteria 3.0 GPA
Calculated GPAs are monitored for compliance with 3.0 GPA requrements
Finding 3.0 GPA findings
95% of our Graphic Design Students maintained the required 3.0 GPA
Actions for Objective:

Action Maintain
Maintain existing 3.0 GPA requirements. Continue to make adjustments to curriculum as indicated by profession.

GOAL: Acquire Specific Knowledge

Objective Assessment Of Quality
Students will make informed assessments of quality in works of design
Associated Goals: Acquire Specific Knowledge, Demonstrate Basic Skills

Indicator Assessment By Critique
Students will suggest how to evaluate each other in critiques. Students will participate in critique of peer's work.
Criteria Majority Participation
The majority of the class will enthusiastically participate in peer critiques.
Finding Majority Participation Achieved
Classes continue to maintain at least 51% participation in class criitiques.
Actions for Objective:

Action Maintain Critiques

GOAL: Acquire Specific Knowledge

Objective Portfolio
Graphic Design students will produce a substanial and relevant body of work appropriate to professional attitudes and expectations.
Associated Goals: Acquire Specific Knowledge, Demonstrate Basic Skills

Indicator Portfolio Review Process/Graphic Design V
As part of the Graphic Design V course, each graduating senior will present and successfully defend a portfolio of his or her graphic design work, while following guidelines established by the graphic design faculty.
Criteria Complete Portfolio  
Successful completion requires student to submit a professional portfolio demonstrating an appropriate level of understanding of graphic design. See attached portfolio requirements.
Finding Pass Rate
Currently all Graphic Design V students are successfully completing the portfolio requirements.
Actions for Objective:

Action Maintain As Is
Maintain existing portfolio requirements. Continue to make adjustments as indicated by profession.

GOAL: Acquire Specific Knowledge

Objective Problem Solving
Demonstrate creative problem-solving skills through assigned Graphic Design projects.
Associated Goals: Acquire Specific Knowledge, Demonstrate Basic Skills

Indicator Presentation In Critique  
Student will present projects and demonstrate problem-solving skills in peer critiques. This is currently done informally, and will be formalized in the future. See attached.
Criteria Defense of Work
Student will demonstrate a successful presentation and defense of their work as measured by observation.
Finding Successful Presentations
Students gained experience in presenting and defending their work. Improvement was observed over the course of the semester.
Actions for Objective:

Action Maintain Presentations

GOAL: Acquire Specific Knowledge

Objective Professional Skills
Students will demonstrate a mastery of entry-level professional graphic design skills including originality, design quality, and effectiveness.
Associated Goals: Acquire Specific Knowledge

Indicator Graphic Design IV  
Student's graphic design concept and implementation skills are evaluated based upon design pieces produced in Graphic Design IV. Though actual gradesheets may vary, each instructor evaluates student work based on the areas shown in the attached file.
Criteria Project Average
All projects produced in Graphc Design IV class are averaged together to produce student''s final grade. Final grade of D required to pass course.
Finding Graphic Design IV grades
95% of students earned a passing grade from project grades averaged.
Actions for Objective:

Action Maintain Projects
Maintain existing project requirements. Continue to make adjustments as indicated by profession.

GOAL: Curriculum Support

Objective Workplace Performance
Effectively apply theories, principles, and skills of the discipline to application in the workplace.
Associated Goals: Curriculum Support

Indicator Internship Evaluation
Based on performance evaluations by on-site internship supervisors students effectively apply theories, principles and skills of the discipline to application in the workplace.
Criteria Supervisor Evaluation  
Student''s immediate supervisor at their internship complete an evaluation on the student. See attached. Supervisor''s evaluations should indicate positive internship performance.
Finding Positive Employer Feedback
Currently, completion of an internship is optional. We will add it to the requirements for the Graphic Design BFA. Currently, all students attempting internships have successfully completed them.
Indicator Minimum Internship Hours
Student are required to complete a minimum 150 hours of a professional internship
Criteria Weekly Journals
Student will submit weekly written journals of intenship activities, including a running tally of hours completed. A minimum of 150 hours are required for successfull completion of internship.
Finding  Successful Weekly Journals
Currently, completion of an internship is optional. We will add it to the requirements for the Graphic Design BFA. Currently, all students attempting internships have successfully completed them.
Actions for Objective:

Action Make Internships Requried
Make change to BFA Graphic Design requirements to include comletion of a professional internship.

GOAL: Demonstrate Basic Skills

Objective Assessment Of Quality
Students will make informed assessments of quality in works of design
Associated Goals: Acquire Specific Knowledge, Demonstrate Basic Skills

Indicator Assessment By Critique
Students will suggest how to evaluate each other in critiques. Students will participate in critique of peer's work.
Criteria Majority Participation
The majority of the class will enthusiastically participate in peer critiques.
Finding Majority Participation Achieved
Classes continue to maintain at least 51% participation in class criitiques.
Actions for Objective:

Action Maintain Critiques

GOAL: Demonstrate Basic Skills

Objective Portfolio
Graphic Design students will produce a substanial and relevant body of work appropriate to professional attitudes and expectations.
Associated Goals: Acquire Specific Knowledge, Demonstrate Basic Skills

Indicator Portfolio Review Process/Graphic Design V
As part of the Graphic Design V course, each graduating senior will present and successfully defend a portfolio of his or her graphic design work, while following guidelines established by the graphic design faculty.
Criteria Complete Portfolio  
Successful completion requires student to submit a professional portfolio demonstrating an appropriate level of understanding of graphic design. See attached portfolio requirements.
Finding Pass Rate
Currently all Graphic Design V students are successfully completing the portfolio requirements.
Actions for Objective:

Action Maintain As Is
Maintain existing portfolio requirements. Continue to make adjustments as indicated by profession.

GOAL: Demonstrate Basic Skills

Objective Problem Solving
Demonstrate creative problem-solving skills through assigned Graphic Design projects.
Associated Goals: Acquire Specific Knowledge, Demonstrate Basic Skills

Indicator Presentation In Critique  
Student will present projects and demonstrate problem-solving skills in peer critiques. This is currently done informally, and will be formalized in the future. See attached.
Criteria Defense of Work
Student will demonstrate a successful presentation and defense of their work as measured by observation.
Finding Successful Presentations
Students gained experience in presenting and defending their work. Improvement was observed over the course of the semester.
Actions for Objective:

Action Maintain Presentations

GOAL: Technical Foundation

Objective Provide Necessary Tools
Advise Art Department of needed space, equipment, materials and resources appropriate to meet the needs of our curriculum.
Associated Goals: Technical Foundation

Indicator Provide
Art Department will provide, within budget allowances, the necessary tools to meet the needs of our curriculum.
Criteria Students Needs Met
Students will have the necessary tools, provided by the department, to complete projects and gain knowledge of materials.
Finding Resource Requirements Met
Minimum required space, equipment, materials, and resources provided.
Actions for Objective:

Action Continue Upgrades

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Sam Houston State University
Huntsville, TX 77341
(936) 294-1111
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