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Assessment : 2007 - 2008 : Educational Programs :
Mass Communication BA

3 Goals     3 Objectives     3 Indicators     3 Criteria     3 Findings     3 Actions

GOAL: Knowledge Of Global Media Systems And Information Economies

Objective Knowledge Of Specific Global Concepts & Theories
To graduate students who can use specific concepts and theories to assess global media systems and information economies
Associated Goals: Knowledge Of Global Media Systems And Information Economies

Indicator Assessment By Exit Exam --Global Media
Graduating seniors in MCM 412 will take an exit exam that measures their knowledge of concepts and thoeories used to appraise global media systems and information economies.
Criteria Results of Exit Exam -- Global Medai
At least 75% of the graduating seniors in MCM 412 will score 75 or better (out of 100) on the Global Media Exit Exam.
Finding Exit Exam Results - Global Media
Forty-four percent (24 out of 55) of the students in MCM 412 scored at least 75 (out of 100) or higher on the Exit Exam on Global Media.
Actions for Objective:

Action Global Media
Courses concerning global media will be examined to see how content can be reinforced.

GOAL: Knowledge Of Media Law & Ethics

Objective Knowledge Of Specific Legal Concepts & Theories
To graduate students who can use specific concepts and theories to assess First Amendment, copyright, privacy and libel issues.
Associated Goals: Knowledge Of Media Law & Ethics

Indicator Assessment By Exit Exam--Media Law & Ethics
Graduating seniors in MCM 412 will take an exit exam that measures their knowledge of the First Amendment, copyright, invasion of privacy and libel.
Criteria Results on Exit Exam -- Media Law & Ethics
At least 75% of the students in MCM 412 will score 75 or better (out of 100) on the Media Law & Ethics Exit Exam.
Finding Exit Exam Results -- Media Law & Ethics
Seventy-seven percent (44 out of 57) of the students in MCM 412 scored at least 75 (out of 100) or higher on the Exit Exam on Media Law & Ethics.
Actions for Objective:

Action Media Law and Ethics
Although we matched our target, we would like to improve, so we are going to look at methods of reinforcing this course content.

GOAL: Student Professional Preparation

Objective Writing Skills
To graduate students with demonstrated writing skills
Associated Goals: Student Professional Preparation

Indicator Assessment By Writing Skills Exam
Students in MCM 132 will be tested at the beginning and at the end of the semester to assess the development of their writing skills.
Criteria Results of Writing Skills Exam
At least 75% of students in various sections of MCM 132 will show improvement in their writing skills.
Finding Writing Tests in MCM 132
All students in two sections of MCM 132 showed improvement on the Before-After Diagnostic Writing Exam. In MCM 132 02, 20 students made an average of 3.2 fewer mistakes on the After-Test. In MCM 132 03, 20 students made an average of 3 fewer mistakes on the After-Test.
Actions for Objective:

Action Review of Instrument
Faculty in MCM 132 were satisfied with the revised instrument and will use the same Before-After Diagnostic Writing Skills Exam in Fall 2008 and Spring 2009.

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Sam Houston State University
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