SACS Reaffirmation
| Objective | 20% Quality Improvement Of External Advertising | |
| Improvement of quality in 20% of advertising communications. Associated Goals: Continuous Quality Improvement External Advertising |
| Indicator | Enumerate External Advertising And Evaluate Quality To review all placed advertisements for creative and content. Assign a rating to each placed ad and look for a 20% increase in quality. |
| Criteria | Gather external advertising samples; rate; seek quality improvement. Gather a physical sample of paid advertising. Rate on creative, message, medium and impact. |
| Action | Assemble and rate paid advertising Gather, collect and assemble all paid advertising. Evaluate on look, message and impact. |
| Objective | 20% Of Communications Integrated | |
| 20% of communications (print, web,advertising) to have branding qualities thus integrated. Associated Goals: Continuous Quality Improvement External Communications, Initiate Integrated External Marketing Communications |
| Action | Establish and publish logo guidelines Study, evaluate and publish (on web site) the logo guidelines to assist branding effort. |
| Action | Style guide Locate, create/develop style guide for SHSU print materials. |
| Objective | 20% Of Communications Integrated | |
| 20% of communications (print, web,advertising) to have branding qualities thus integrated. Associated Goals: Continuous Quality Improvement External Communications, Initiate Integrated External Marketing Communications |
| Action | Evaluate communications Evaluate through counting all internal and external communications that contain our integrated words or design elements. |
| Action | Measure integrated communications Count/measure the number of internal and external communications that have our integregrated words and or design elements. |
| Objective | 20% Of External Communications To Be Integrated | |
| To measure the number of external communications with an integrated look, feel, flavor in an effort to build a strong brand image. Associated Goals: Continuous Quality Improvement External Communications |
| Indicator | Count External Marketing Communications. 20% Have An Integrated Component. Count, or estimate external marketing communications, evaluate under guideline that 20% should have an integrated component. |
| Criteria | Observe integrated design element in 20% of communications. Printed materials to have an integrated look. Brochures to have black banding. Logos to be used on designated pieces. |
| Finding | Need for integrated messages. To increase impact of message, have same look & feel. |
| Action | Gather and evaluate branding efforts. Gather and evaluate the use of branding qualities for integrated marketing communications. |
| Action | Uniform stationary to help branding effort. Communicate/post accepted stationary shells on web site, to contribute to branding effort. |
| Objective | 20% Of External Communications To Improve In Quality | |
| To review the external communications including magazines, newsletters, brochures, invitations, etc and confirm a 20% improvement of quality through the creative process, materials and final product. Associated Goals: Continuous Quality Improvement External Communications |
| Indicator | Evaluate External Communications Seeking A 20% Improvement In Quality Gather (in hard copy), list and assess external communications for time period. On a scale from 1-5, rate communication. Looking for year over year improvement of 20% |
| Criteria | Collect (in a physical form) and rate (on an 1-5 scale) external communications Collect in a physical format all external communications. Rate on a scale of 1-5 for creative, content and presentation. |
| Action | Compare & contrast external communications Gather, compare and contrast external communications. Rate for creative content, impact and brand message in chronological order looking for improved scores. |
| Action | Incorporate quality factors in communications Incorporate quality factors including the design, the color, the texture,message, medium and environment of communications |
| Action | Review and evaluate external communications Gather, collect and review external communications. Rate in chronological order, looking for higher scores. |
| Objective | To Perform Within Budget. | |
| To uphold the duties of the marketing department within the given financial resources. Associated Goals: Fiscal Responsibility |
| Indicator | Measure Plus Or Minus By Line Item On Budget. Measure how much under or over each line item in budget and percent of variance. Include line item analysis and overall budget analysis. |
| Criteria | Success defined as staying within budget. After budget analyzation, review + or - percentages. Success is defined as staying within 10% of each line item and 3% of total budget. |
| Action | Monthly account balance analyzation. Each month review by line item percent of monies allocated, spent and remaining. Compare remaining amount to remaining time in fiscal, to determine purchasing power. |
| Objective | 20% Of Communications Integrated | |
| 20% of communications (print, web,advertising) to have branding qualities thus integrated. Associated Goals: Continuous Quality Improvement External Communications, Initiate Integrated External Marketing Communications |
| Action | Establish and publish logo guidelines Study, evaluate and publish (on web site) the logo guidelines to assist branding effort. |
| Action | Style guide Locate, create/develop style guide for SHSU print materials. |
| Objective | 20% Of Communications Integrated | |
| 20% of communications (print, web,advertising) to have branding qualities thus integrated. Associated Goals: Continuous Quality Improvement External Communications, Initiate Integrated External Marketing Communications |
| Action | Evaluate communications Evaluate through counting all internal and external communications that contain our integrated words or design elements. |
| Action | Measure integrated communications Count/measure the number of internal and external communications that have our integregrated words and or design elements. |
| Objective | Perform Annual Reviews For Staff. | |
| Perform annual review(s) for staff. Update job description(s), assess skill sets to tasks. Reorganize where necessary. Associated Goals: Retain/recruit Quality Staff |
| Indicator | Staff Evaluations With Numeric Ratings. Annual staff reviews to include a numeric scale of key skills. |
| Criteria | Staff rating should be a 3.8/5.0 or above. Staff is to be rated on a variety of criterion including skill set, work quality, work efficiencies and attitude. Success is a staff rating of 3.8/5.0 |
| Action | Evaluate staff using a numeric scale. Develop staff rating system to incorporate into annual review. |