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Assessment : 2006 - 2007 : Educational Programs :
Marketing BBA

1 Goals     1 Objectives     1 Indicators     1 Criteria     1 Findings     1 Actions

GOAL: Marketing Student Satisfaction

Objective MKT-Comparison With Aspirant Schools
Marketing students will be as satisfied with the level of instruction they received as those students who attended six aspirant schools.
Associated Goals: Marketing Student Satisfaction

Indicator MKT-Educational Benchmarking Inc.- Undergraduate Business Exit Assessment
Opinions of Marketing student on the Educational Benchmarking Inc - Undergraduate Business Exit Assessment.
Criteria Marketing Comparison
The Marketing program mean will be no greater than .5 below the six aspirant school comparison group mean.
Finding Marketing Program
The Marketing mean was greater than the six aspirant school comparison group.
Actions for Objective:

Action MKT-Higher Caliber Assessment Tools
While we are pleased with the findings we believe that more direct assessment methods are available and an effort will be made to discover and implement them.

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Sam Houston State University
Huntsville, TX 77341
(936) 294-1111
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