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Assessment : 2006 - 2007 : Administrative Support :
Admissions, Undergraduate

4 Goals     4 Objectives     4 Indicators     4 Criteria     4 Findings     4 Actions

GOAL: Academic Quality

Objective Academic Quality
Improve the quality of beginning freshman entering Sam Houston State University based on SAT scores.
Associated Goals: Academic Quality

Indicator Academic Quality
Increases in the average SAT scores for entering freshman.
Criteria Academic Quality
Increase average SAT (critical reading + math) to a score of 1040.
Finding Academic Quality
Average SAT scores for enrolled freshman increased from 1030 (critical reading + math) to 1031.
Actions for Objective:

Action Academic Quality
Focus efforts on yield rates to enroll quality students that apply early.

GOAL: Enrollment

Objective Enrollment
To maintain a consistent enrollment increase.
Associated Goals: Enrollment

Indicator Enrollment
If enrollment is at least a 3% overall increase.
Criteria Enrollment
Overall enrollment increase/decrease will be measure with emphasis on Freshman and Transfer students.
Finding Enrollment
Enrollment increased by 3.25%. Due to changes in how the Freshman and Transfer students enrollment were reported accurate data is not available.
Actions for Objective:

Action enrollment
coninue with enrollment/retention efforts. Begin tracking freshman/transfer numbers, when consistent historical data is available.

GOAL: Marketing

Objective Marketing
Create a consistent design and concept for brochures and advertisements within the Office of Undergraduate Admissions.
Associated Goals: Marketing

Indicator Marketing
Each piece designed will have a minimum of 3 similar elements.
Criteria Marketing
Recognizable uniformity in brochures, mailers, posters, advertisements, postcards and stickers.
Finding Marketing
SHSU brochures were much more recognizable with a consistent branding.
Actions for Objective:

Action Marketing
Continue building on design concepts and incorporate other departments within the Division of Enrollment Management.

GOAL: Technology

Objective Technology
Implement a Document Imaging System to be used for workflow and create an electronic file cabinet to improve efficiency and reduce paper usage.
Associated Goals: Technology

Indicator Technology
A reduction in time required to locate, review and share documents with other departments.
Criteria Technology
Ability to easily share applications such as High School and College transcripts and test scores electronically with other departments, particularly Financial Aid, Registrar, Academic Advising and any other departments.
Finding Techology
System did not provide ability to be used for workflow.
Actions for Objective:

Action Technology
Computer Services will update with new version of Document Imaging System with more capabilities.

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Sam Houston State University
Huntsville, TX 77341
(936) 294-1111
1-866-BEARKAT