SACS Reaffirmation
| Objective | Increase In Number Of News And Hometown Releases Prepared | |
| Release 550 major and minor releases and 1200 hometown releases. Associated Goals: Increase News Releases |
| Indicator | Do Actual Count Of News And Hometown Releases All regular news releases are archived and can be counted and hometown releases are counted as they are sent to media. |
| Criteria | Increase percentages of news and hometown releases prepared Increase news releases by 9% and hometown news releases by 2.3 %. |
| Finding | News and hometown news releases A total of 481 news releases and hometown news releases were made in 2006-07. This is 12.5% fewer news releases and 7% fewer hometown news releases than objective. |
| Action | Major, minor and hometown releases Make more contacts, re-direct staff time to news release area |
| Objective | Increase Number Of Actual Media Placements | |
| Obtain 3,200 media placements which mention Sam Houston State University. Associated Goals: Increase Number Of Actual Media Placements |
| Indicator | Do Actual Count Of Media Placements Media placements are measured by an online clipping service. |
| Criteria | Increase number of actual media placements Increase actual placements by 2.4%. |
| Finding | Media placements 4,398 media placement mentioned Sam Houston State University. This is 37% more than objective. |
| Action | Media placements Evaluate news releases and potential releases based on professional journalistic standards |
| Objective | Increase Number Of Media Contacts | |
| Make 3,250 media contacts Associated Goals: Increase Number Of Media Contacts |
| Indicator | Do Actual Count Of Media Contacted Media contacts can be measured by counting e-mails and keeping telephone logs. |
| Criteria | Increase number of media contacted Increase number of media contacted by 4%. |
| Finding | Media contacted Made 3,250 media contacts. This is 3% more than objective. |
| Action | Media contacts Continue to contact media when appropriate |