SACS Reaffirmation
| Objective | Improve Content And Appearance Of Publications | |
| Develop and maintain effective publication programs reinforcing the university's standard of excellence. University publications include The Heritage, Kat Konnection and the Capital Campaign newsletter. Associated Goals: Enhance The Image Of The University, Produce Quality Communication Pieces |
| Indicator | Academic Projects (%) Number of academic marketing projects divided by the total number of projects. |
| Criteria | 20% Academic Marketing Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc. |
| Finding | On Goal - % Academic Marketing Through February 2007, the % of academic projects completed are 19% of the total YTD project activity. |
| Indicator | Completed Projects Measures total number of marketing-related projects completed for month-to-date and year-to-date periods. |
| Criteria | # of Projects Completed Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase. |
| Finding | 37% Above Goal - # Projects The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts. |
| Indicator | Consulting Measures the number of marketing consulting requests. |
| Criteria | # of Consultations Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization). |
| Finding | 4% Above Goal - # Consults Goal The YTD number of consultations exceeds goal by 4%. |
| Indicator | University Projects (%) The number of university marketing projects (non-academic) divided by the total number of projects. |
| Criteria | 80% University Marketing Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc. |
| Finding | On Goal - % University Marketing The number of projects completed is 81%, one percentage point above expectation. |
| Action | Consultations for quality pieces. Consultations above goal. |
| Objective | Improve Marketing Communications | |
| Improve the overall quality of both academic and university communications including meaningful & compelling content, engaging visual design, cohesiveness, and effective delivery of consistent messaging. Associated Goals: Enhance The Image Of The University, Establish Marketing As Viable Resource , Produce Quality Communication Pieces |
| Indicator | Academic Projects (%) Number of academic marketing projects divided by the total number of projects. |
| Criteria | 20% Academic Marketing Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc. |
| Finding | On Goal - % Academic Marketing Through February 2007, the % of academic projects completed are 19% of the total YTD project activity. |
| Indicator | Completed Projects Measures total number of marketing-related projects completed for month-to-date and year-to-date periods. |
| Criteria | # of Projects Completed Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase. |
| Finding | 37% Above Goal - # Projects The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts. |
| Indicator | Consulting Measures the number of marketing consulting requests. |
| Criteria | # of Consultations Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization). |
| Finding | 4% Above Goal - # Consults Goal The YTD number of consultations exceeds goal by 4%. |
| Indicator | University Projects (%) The number of university marketing projects (non-academic) divided by the total number of projects. |
| Criteria | 80% University Marketing Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc. |
| Finding | On Goal - % University Marketing The number of projects completed is 81%, one percentage point above expectation. |
| Action | 81% University projects University projects are 81% compared to the goal of 80%. |
| Objective | To Increase The Demand For Marketing. | |
| To establish the marketing department as a necessary tool to success. Associated Goals: Enhance The Image Of The University, Establish Marketing As Viable Resource , Produce Quality Communication Pieces |
| Indicator | Completed Projects Measures total number of marketing-related projects completed for month-to-date and year-to-date periods. |
| Criteria | # of Projects Completed Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase. |
| Finding | 37% Above Goal - # Projects The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts. |
| Indicator | Consulting Measures the number of marketing consulting requests. |
| Criteria | # of Consultations Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization). |
| Finding | 4% Above Goal - # Consults Goal The YTD number of consultations exceeds goal by 4%. |
| Action | Quality Academic projects Academic demand for marketing expertise continues to increase. |
| Action | Quality project demand Project volume and demand is currently running above goal/ expectations and with MKT director involvement, quality output achieved. |
| Objective | Improve Marketing Communications | |
| Improve the overall quality of both academic and university communications including meaningful & compelling content, engaging visual design, cohesiveness, and effective delivery of consistent messaging. Associated Goals: Enhance The Image Of The University, Establish Marketing As Viable Resource , Produce Quality Communication Pieces |
| Indicator | Academic Projects (%) Number of academic marketing projects divided by the total number of projects. |
| Criteria | 20% Academic Marketing Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc. |
| Finding | On Goal - % Academic Marketing Through February 2007, the % of academic projects completed are 19% of the total YTD project activity. |
| Indicator | Completed Projects Measures total number of marketing-related projects completed for month-to-date and year-to-date periods. |
| Criteria | # of Projects Completed Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase. |
| Finding | 37% Above Goal - # Projects The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts. |
| Indicator | Consulting Measures the number of marketing consulting requests. |
| Criteria | # of Consultations Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization). |
| Finding | 4% Above Goal - # Consults Goal The YTD number of consultations exceeds goal by 4%. |
| Indicator | University Projects (%) The number of university marketing projects (non-academic) divided by the total number of projects. |
| Criteria | 80% University Marketing Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc. |
| Finding | On Goal - % University Marketing The number of projects completed is 81%, one percentage point above expectation. |
| Action | 81% University projects University projects are 81% compared to the goal of 80%. |
| Objective | To Increase The Demand For Marketing. | |
| To establish the marketing department as a necessary tool to success. Associated Goals: Enhance The Image Of The University, Establish Marketing As Viable Resource , Produce Quality Communication Pieces |
| Indicator | Completed Projects Measures total number of marketing-related projects completed for month-to-date and year-to-date periods. |
| Criteria | # of Projects Completed Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase. |
| Finding | 37% Above Goal - # Projects The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts. |
| Indicator | Consulting Measures the number of marketing consulting requests. |
| Criteria | # of Consultations Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization). |
| Finding | 4% Above Goal - # Consults Goal The YTD number of consultations exceeds goal by 4%. |
| Action | Quality Academic projects Academic demand for marketing expertise continues to increase. |
| Action | Quality project demand Project volume and demand is currently running above goal/ expectations and with MKT director involvement, quality output achieved. |
| Objective | Improve Content And Appearance Of Publications | |
| Develop and maintain effective publication programs reinforcing the university's standard of excellence. University publications include The Heritage, Kat Konnection and the Capital Campaign newsletter. Associated Goals: Enhance The Image Of The University, Produce Quality Communication Pieces |
| Indicator | Academic Projects (%) Number of academic marketing projects divided by the total number of projects. |
| Criteria | 20% Academic Marketing Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc. |
| Finding | On Goal - % Academic Marketing Through February 2007, the % of academic projects completed are 19% of the total YTD project activity. |
| Indicator | Completed Projects Measures total number of marketing-related projects completed for month-to-date and year-to-date periods. |
| Criteria | # of Projects Completed Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase. |
| Finding | 37% Above Goal - # Projects The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts. |
| Indicator | Consulting Measures the number of marketing consulting requests. |
| Criteria | # of Consultations Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization). |
| Finding | 4% Above Goal - # Consults Goal The YTD number of consultations exceeds goal by 4%. |
| Indicator | University Projects (%) The number of university marketing projects (non-academic) divided by the total number of projects. |
| Criteria | 80% University Marketing Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc. |
| Finding | On Goal - % University Marketing The number of projects completed is 81%, one percentage point above expectation. |
| Action | Consultations for quality pieces. Consultations above goal. |
| Objective | Improve Marketing Communications | |
| Improve the overall quality of both academic and university communications including meaningful & compelling content, engaging visual design, cohesiveness, and effective delivery of consistent messaging. Associated Goals: Enhance The Image Of The University, Establish Marketing As Viable Resource , Produce Quality Communication Pieces |
| Indicator | Academic Projects (%) Number of academic marketing projects divided by the total number of projects. |
| Criteria | 20% Academic Marketing Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc. |
| Finding | On Goal - % Academic Marketing Through February 2007, the % of academic projects completed are 19% of the total YTD project activity. |
| Indicator | Completed Projects Measures total number of marketing-related projects completed for month-to-date and year-to-date periods. |
| Criteria | # of Projects Completed Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase. |
| Finding | 37% Above Goal - # Projects The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts. |
| Indicator | Consulting Measures the number of marketing consulting requests. |
| Criteria | # of Consultations Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization). |
| Finding | 4% Above Goal - # Consults Goal The YTD number of consultations exceeds goal by 4%. |
| Indicator | University Projects (%) The number of university marketing projects (non-academic) divided by the total number of projects. |
| Criteria | 80% University Marketing Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc. |
| Finding | On Goal - % University Marketing The number of projects completed is 81%, one percentage point above expectation. |
| Action | 81% University projects University projects are 81% compared to the goal of 80%. |
| Objective | To Increase The Demand For Marketing. | |
| To establish the marketing department as a necessary tool to success. Associated Goals: Enhance The Image Of The University, Establish Marketing As Viable Resource , Produce Quality Communication Pieces |
| Indicator | Completed Projects Measures total number of marketing-related projects completed for month-to-date and year-to-date periods. |
| Criteria | # of Projects Completed Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase. |
| Finding | 37% Above Goal - # Projects The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts. |
| Indicator | Consulting Measures the number of marketing consulting requests. |
| Criteria | # of Consultations Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization). |
| Finding | 4% Above Goal - # Consults Goal The YTD number of consultations exceeds goal by 4%. |
| Action | Quality Academic projects Academic demand for marketing expertise continues to increase. |
| Action | Quality project demand Project volume and demand is currently running above goal/ expectations and with MKT director involvement, quality output achieved. |
| Objective | To Work Within The Marketing Budget. | |
| To plan and execute marketing activities in accordance with the stated budget. Associated Goals: To Be Fiscally Responsible. |
| Indicator | Compute Marketing Expense Compared To Budget. Measures whether or not fiscally responsible analyzing actual versus variance to budget. |
| Criteria | Utilize 100% of budget. To use entire budget, but not over spend. |
| Finding | Fiscal responsibility Used budget to within 1/2 of 1%. |
| Action | Budget versus actual spending substracted budget minus actual spending and divided by budget for determination of fiscal responsibility. |