SACSCOC Fifth Year Interim Report
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Assessment : 2011 - 2012 : Educational Programs :
Art BFA (Advertising And Graphic Design)
Art BFA (Advertising And Graphic Design)
2 Goals 2 Objectives 2 Indicators 2 Criteria 2 Findings 2 Actions
| GOAL: Typographic Skills |
| Objective |
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| Students will develop expertise in the use of type in graphic design, utilizing type as image, and combining image and type. |
| Indicator |
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Students in the BFA Graphic Design program will be required to take ARTS 3322, Typography. At the conclusion of this course, students will submit a portfolio for review and admission into upper level courses in the BFA program. The portfolio will demonstrate • an understanding of typographic standards • the ability to select type appropriate for a given project • the ability to organize typographic information in a logical, hierarchal manner • the ability to use type as image • the ability to employ type as an expressive visual element |
| Criterion |
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| The graphic design faculty of 3 professors will evaluate work in the exhibitions. Using a rubric that scores each aspect of the exhibition on a scale of 0-100, it is expected that 75% of the students will score at least 80%. We have made some significant changes in the program and have changed the expectation from 80% to 75% of students will meet the standard until students adjust to the programmatic changes. |
| Finding |
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% of students that Scored above 80 Understanding Typographic Standards - 57% Selecting Appropriate Type - 86% Hierarchical Design - 70% Using Type as Image - 85% Using Type Expressively - 85% It is clear that understanding the typographic standards is a weak area for our students. |
Actions for Objective:
| Action |
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| The Graphic Design Faculty will review the curriculum and course content for ARTS 3322, Typography. Emphasis will be placed on Understanding Typographic Standards and Hierarchical Design as learning objectives and the projects used in the course will be reviewed. An Advanced Typography course will be added to the Curriculum to provide a second semester of Typographic Design to students in the Graphic Design Program. |
| GOAL: Prepare Students For Professional Practice |
| Objective |
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| Students will produce a professional quality portfolio of Graphic Design work that demonstrates basic principles of design and is sophisticated in its content, and demonstrates expertise with the technology used in the profession. |
| Indicator |
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Graphic Design students will be required to take ARTS 4323, Senior Studio in Graphic Design and mount an exhibition of their graphic design work. The exhibition will demonstrate the student's • ability to use tools and technology in the creation, reproduction and distribution of visual images associated with techniques of drawing, offset printing, photography, and time based media; • ability to identify and solve graphic design problems through data gathering, alternate solutions generation, prototype creation , and outcome evaluation; • ability to recognize cognitive, cultural, and social human factors that shape design decisions; • ability to organize design projects and work effectively as a member of a team. |
| Criterion |
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The graphic design faculty of 3 professors will evaluate work in the exhibitions. Using a rubric that scores each aspect of the exhibition on a scale of 0-100, it is expected that 75% of the students will score at least 80%. Since we have completely revised the Senior Exhibition, we are setting a different criterion of 75% of students rather than last year’s 80% until students have had an opportunity to adjust to the new standards. In 2010-2011, we identified weaknesses, selection and use of imagery to appropriately convey a theme or idea and the ability to synthesize all of the visual elements into a cohesive whole, within the graphic design program that should be addressed by the new standards. |
| Finding |
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% of Students scoring above 80 Use of technology - 100% Ability to Identify and Solve Problems - 72% Ability to recognize cultural factors - 58% Teamwork - 79% Recognizing cultural factors is an area for us to improve. |
Actions for Objective:
| Action |
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The Graphic Design curriculum has undergone revision. Additional courses have been added to the curriculum and learning objectives have been modified and added. It is expected that as students move through the program from beginning to completion with these revisions in place, that the scores will improve. The Graphic Design faculty will to evaluate using these criterion and take action if subsequent scores do not reflect improvement. |
| Closing the Loop |
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The Graphic Design program has been evaluated and revised in the past two years. New courses have been added to the curriculum and they are now appearing in the schedule. These curriculum changes should significantly improve learning outcomes and are expected to be seen in next years evaluation.
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