Assessment : 2012 - 2013 : Educational Programs :
International Business BBA
1 Goal 3 Objectives 3 Indicators 3 Criteria 3 Findings 3 Actions
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GOAL: Outstanding Program In International Business
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Objective
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Students Should Understand The Impact Of The Increasing Integration Of The Global Economy
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The increasing integration of the U.S. economy with the rest of the world affects the well-being of consumers and business firms here and abroad. To assess these effects requires an understanding of conditions leading to economic development and the distribution of gains from international trade and investment. Students should understand the impact of globalization on economic decision making.
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Indicator
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Correct Response Rate On Embedded Questions Concerning: The Integration Of The Global Economy
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Questions about globalization of the U.S. economy and its consequences will be embedded in the final exams of ECON 3341, 3344, 4348, 4340.
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| Criterion |
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Correct Response Rate On Embedded Questions Concerning: The Global Economy
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At least 70% of the students will respond correctly to embedded questions concerning the integration of the global economy in ECON 3341, 3344, 4348, 4340.
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| Finding |
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Objective 1 is not being mastered successfully measured either by percentage of correct answers or by percentage of question meeting the criterion.
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Actions for Objective:
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The MAT will work in conjunction with the instructor(s) to form a plan to address this issue which will include altering the way the topic is addressed in class and devising additional homework problems to enhance student understanding.
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GOAL: Outstanding Program In International Business
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Objective
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Students Should Understand The Financial And Economic Aspects Of Conducting Business Internationally
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Multinational firms confront the challenges of operating in markets with different legal environments, currency systems, and institutions regulating trade and investment. Students should understand how these differences will affect the economic and financial decisions of the firm.
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Indicator
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Correct Response Rate On Embedded Questions Concerning: Financial And Economic Aspects Of Doing Business Internationally
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Questions embedded in the final exams of FINC 4340, ECON 4348, 4340 will be used to assess students understanding of the financial and economic aspects of doing business globally.
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Correct Response Rate On Embedded Questions Concerning: The Financial And Economic Aspects Of Conducting Business Internationally
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At least 70% of the students will respond correctly to embedded questions concerning the financial and economics impact of doing business globally. The questions will be embedded in the final exams of ECON 4348, 4340, and FINC 4340.
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| Finding |
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Objective 2 is being mastered successfully measured by both percentage of correct answers and by percentage of question meeting the criterion.
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Actions for Objective:
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Instrucors and MAT will work in conjuction to maintain excellence in meeting Objective Two.
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GOAL: Outstanding Program In International Business
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Objective
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Students Should Understand The Management And Marketing Challenges Of International Business
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Operating internationally presents special challenges to managers and marketers in planning and organizing work systems, product distribution channels, and product promotional campaigns. International Business majors should understand these challenges and have knowledge of how they might be overcome.
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Indicator
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Correct Response Rate On Embedded Questions Concerning: The Management And Marketing Challenges Of International Business
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Questions embedded in final exams of MGMT 4340 and MKTG 4340 will be used to determine the ability of students to understand the management and marketing challenges of doing business globally.
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Response Rate On Embedded Questions Concerning: The Management And Marketing Challenges Of International Business
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At least 70% of the students will respond correctly to embedded questions on the final exams in MGMT, MKTG 4340 concerning the management and marketing challenges of doing business globally.
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| Finding |
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Objective 3 is being mastered successfully measured by both percentage of correct answers and by percentage of question meeting the criterion.
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Actions for Objective:
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Instrucors and MAT will work in conjuction to maintain excellence in meeting Objective Three.
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Previous Cycle's "Plan for Continuous Improvement"
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Not all Objectives of the International Business Program were assessed during this academic year. Other required courses that are part of the International Business program will be assesss during the 2012-2013 academic year. Results from the assessments of International Economics and International Management/Marketing indicate that most of the objectives of the International Business program are being met. The scores on embedded questions indicate that more time needs to be spent on the financial aspects of international trade.
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Update on Previous Cycle's "Plan for Continuous Improvement"
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Assessment during the 2012-2013 year addressed all three objectives, improving upon previous cycles. Two of the three objectives were met. Strong improvement seen in the financial aspects of international trade.
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Plan for Continuous Improvement
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The pool of courses in which assessment is taking place will be expanded. Additional efforts will be made in helping students understand the impact of the increasing integration of the global economy.
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