GENERAL BUSINESS ADMINISTRATION COURSE DESCRIPTIONS
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GBA 562 Managerial Law. This course prepares managers to be cognizant of the legal implications of their decisions regardless of their specific area of responsibility. The course focuses on researching legal issues and developing strategies from the standpoint of management - from supervisory level to Board of Directors. Emphasis is placed on research strategies that executives can use to generate pragmatic legal strategies to minimize legal expenses and legal liabilities. The research strategies are oriented toward sources that can quickly be analyzed and implemented rather than traditional legal research for law firms. Assignments result in real world business research memos.
GBA 564 Entrepreneurship: Theory & Practice. An intensive examination of the theories of entrepreneurship, innovation, and intellectual entrepreneurship. Students will research the major steps of starting a business including developing their own Personal Entrepreneurship Plan. Course emphasizes converting intellectual capital into financial capital. Topics for extensive research include self-assessment, opportunity screening, developing a marketing system, growth strategies, and financial strategies.
GBA 575 Readings In Business Administration. This course is designed for the directed study of individual students who wish intensive supervision in some vital aspect of Business Administration. Prerequisite: GBA 587 and Approval of Department Chair and Graduate Coordinator.
GBA 587 Research Writing In Business.This course is designed to expand students’ understanding of management and corporate communications and enhance managerial writing and speaking skills. Research projects and case studies prepare students to conduct business research and to report results.