SACS Reaffirmation
| Objective | Increase Number Of News And Hometown Releases Prepared | |
| Distribute 540 major and minor releases and 1,200 hometown releases Associated Goals: Increase News Releases |
| Indicator | Do Actual Count Of News And Hometown Releases All regular news releases are archived and can be counted and hometown releases are counted as they are sent to media |
| Criteria | Increase number of news and hometown releases prepared Increase news releases by 12% and hometown releases by 7.6% |
| Finding | News and hometown news releases A total of 507 news releases and 1041 hometown releases have been made through August 2008. |
| Action | Major, minor and hometown releases Make more contacts, re-direct staff time to news release area. |
| Objective | Increase Number Of Actual Media Placements | |
| Obtain 4,000 media placements which mention Sam Houston State University Associated Goals: Increase Number Of Actual Media Placements |
| Indicator | Do Actual Count Of Media Placements Media placements are measured by an online clipping service |
| Criteria | Maintain level of actual media placements Maintain number of media placements to current level or not less than 9% fewer, as 2006-07 was possible statistical aberration |
| Finding | Media Placements 4,135 media placements mentioned Sam Houston State University through August 2008. |
| Action | Media placements Evaluate news releases and potential releases based on professional journalistic standards. |
| Objective | Increase Number Of Media Contacts | |
| Make 3,350 media contacts Associated Goals: Increase Number Of Media Contacts |
| Indicator | Do Actual Count Of Media Contacted Media contacts can be measured by counting e-mails and keeping telephone logs |
| Criteria | Increase number of media contacted Increase number of media contacted by 1.2% |
| Finding | Media Contacts Made 3,307 media contacts through August 2008. |
| Action | Media contacts Continue to contact media when appropriate |