SACS Reaffirmation
Objective | MKT-Comparison With Aspirant Schools | |
Marketing students will be as satisfied with the level of instruction they received as those students who attended six aspirant schools. Associated Goals: Marketing Student Satisfaction |
Indicator | MKT-Educational Benchmarking Inc.- Undergraduate Business Exit Assessment Opinions of Marketing student on the Educational Benchmarking Inc - Undergraduate Business Exit Assessment. |
Criteria | Marketing Comparison The Marketing program mean will be no greater than .5 below the six aspirant school comparison group mean. |
Finding | Marketing Program The Marketing mean was greater than the six aspirant school comparison group. |
Action | MKT-Higher Caliber Assessment Tools While we are pleased with the findings we believe that more direct assessment methods are available and an effort will be made to discover and implement them. |