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Assessment : 2006 - 2007 : Educational Programs :
Speech Communication BA

3 Goals     3 Objectives     3 Indicators     3 Criteria     3 Findings     3 Actions

GOAL: Application of Theory

Objective Applying Rhetorical and Communication Theory
Graduates will be able to apply rhetorical and communication theory to specific communication contexts.
Associated Goals: Application of Theory

Indicator Student Application of Theory
We will measure attainment of Goal 1 through an annual evaluation of a sample of final student term papers in 300 and 400 level courses, such as Intercultural Communication, Small Group Communication, Nonverbal Communication, Communication Theory, and Family Communication. We will use a numeric scale as follows: 1=fails to meet the goal, 2=minimally meets the goal, 3=satisfactorily meets the goal, 4=meets the goal in an exemplary fashion, 5=exceeds expectations in meeting the goal.
Criteria Grade for Term Papers
An average grade of 3 is the criterion for satisfying the target outcome. This average will be taken over all term papers and all reviewers (faculty committee).
Finding Application of Theory
Three faculty members appointed by the Chair evaluated seven term papers from an upper-level class and assigned an average score of 3.43.
Actions for Objective:

Action Application of Theory
The faculty will repeat this evaluation in the next reporting period but will expand both the number of papers examined and courses represented.

GOAL: Communication Presentations

Objective Communication Presentations
Graduates will be able to communicate effectively in a variety of oral communication situations.
Associated Goals: Communication Presentations

Indicator Student Presentations
We will measure attainment of Goal 2 through an annual evaluation of a sample of recorded final student presentations given in such courses as Public Speaking, Speech for Business and the Professions, Speech for Teachers, and the like. We will use a numeric scale as follows: 1=fails to meet the goal, 2=minimally meets the goal, 3=satisfactorily meets the goal, 4=meets the goal in an exemplary fashion, 5=exceeds expectations in meeting the goal.
Criteria Grade for Presentations
An average grade of 3 is the criterion for satisfying the target outcome. This average will be taken over all presentations and all reviewers (faculty committee).
Finding Communication Presentations
Three faculty members appointed by the Chair evaluated a sample of 30 recorded speeches from two performance classes and assigned an average score of 2.67.
Actions for Objective:

Action Communication Presentations
The faculty as a whole will discuss the reasons for not meeting the criterion and offer suggestions for improvement. Evaluation will be repeated in the next reporting period using a larger sample of presentations from a greater variety of courses.

GOAL: Research Literacy

Objective Research Literacy
Graduates will be able to understand, assess, and report the results of communication research.
Associated Goals: Research Literacy

Indicator Student Research Literacy
We will measure Goal 3 with an annual evaluation of a sample of student papers involving reviews of research literature assigned in such courses as Introduction to Communication Theory and Communication Theory. We will use a numeric scale as follows: 1=fails to meet the goal, 2=minimally meets the goal, 3=satisfactorily meets the goal, 4=meets the goal in an exemplary fashion, 5=exceeds expectations in meeting the goal.
Criteria Grade for Literature Reviews
An average grade of 3 is the criterion for satisfying the target outcome. This average will be taken over all literature reviews and all reviewers (faculty committee).
Finding Research Literacy
Three faculty members appointed by the Chair evaluated a sample of 10 literature reviews from an upper-level course and assigned an average score of 3.33.
Actions for Objective:

Action Research Literacy
The faculty will repeat this evaluation in the next reporting period but will expand both the number of papers examined and courses represented.

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Sam Houston State University
Huntsville, TX 77341
(936) 294-1111
1-866-BEARKAT